Kensuke Oku Herrera

Latin America (LATAM) region embraces 20 countries of which 18 are Spanish-speaking. From the outside it might look like an immense mass of land with a single culture, but at a closer look, one realizes its charm and challenging diversity. Making sales in each of these countries is an interesting experience by itself and, although I was born and raised in Mexico, I can't help but marvel at the difference between business approaches in some countries. For instance, it is exhilarating to receive an invitation to visit the client's office at the very first attempt in Brazil, a matter diametrically opposed to that of other countries in the region, where even a first approach is a task that can take several weeks to fulfill or might simply never happen.

In Latin America the perception that the Japanese hold high standards of service is very strong and, thus, there is the expectation that KWE would embody good service, even for those who are not familiar with the company. Therefore, I feel proud when we can deliver the high-quality service we promised during our sales introduction. KWE's vision of building a long-term relationship with its clients, based on mutual trust, to me is what differentiates the company in the local market. Although our competitors also call themselves "business partners", their good intentions fade very quickly when not sustained by actions. KWE, nevertheless, has managed to maintain decades-long good relationships with its customers in the LATAM region. This strengthens my sense of belonging and makes me identify with the values of the company. In the end, work well done is the result of a number of small and coordinated actions in the same direction and under the same KWE Culture. It's something very abstract and effective, just like "fish schooling", prominent social behaviors and group activities exhibited by fishes who school or form aggregations for many reasons to work in sync and achieve an important outcome.